Welcome

Welcome to de»fine!
Click Here for Audio Intro ►

We realize you have other choices when it comes to serving your lifestyle and fitness needs and we’d like to thank you for choosing our business as your place to explore acquiring a club membership.

We believe we have the best club in the area with the most attentive and knowledgeable staff, great members, equipment that sets us apart from all the other fitness businesses, and a club that is truly a clean and comfortable place to workout, work, network, and relax. We look forward to becoming your preferred 3 rd place between work and home, where your life takes on new and expanding meaning personal and “defined” by you. Talk is cheap, however, and all owners in the area are equally proud of their businesses.

What sets us apart from our competitors is that we are the FIRST fitness business in the area that offers an upscale client Business Coaching, Personal Development, Fitness Coaching, and Social Networking under one roof! We offer you the opportunity to join one of our 10-week Mastermind groups which studies the principles of Napoleon Hill’s Think and Grow Rich, as a foundation to explode your personal or business goals and network. You can currently try a complimentary Gravity® session by visiting our location and also lock in Pre-Grand Opening pricing by stopping by or calling our office at 619.955.8348. .

While de»fine has just recently opened in Downtown San Diego, we have been in the Personal Development, Private Club and Fitness business for over 12 years, and we understand that making a decision to commit to working out, coaching, etc. is difficult, and that picking the right club for you is even harder.

Will I like the club?.. Will I like the other members?.. Am I going to get service in this business after I become a member?.. Will I be able to get any help?.. Will I be just a number like I have been at all the big-box chains?.. Will I feel comfortable here if I haven’t worked out in a long time?..

For a complimentary Visual Fitness Planner® assessment which will detail your current age, health age and New health age once you begin working out, please stop by our location at 222 Park Blvd in the East Village and schedule an appointment. We will also spend some time with you to help you de»fine Your Reason™ for increasing your results and enjoyment in your physical, financial, or social potential!

People that get involved in fitness and personal growth, who stay involved over time, are those that find a powerful reason which drives them to make change in their life. Finding that reason, as well as that motivation to lead a quality life and to get the most out of your life’s work, is what the de»fine Your Reason™ campaign is all about.

We hope that you become a member at our business, but if for some reason you don’t at this time, then we hope you will find that reason to start moving a little everyday. The reason may be your family, your current physical shape or how you feel about yourself and what you want from your life. Your reason is in there somewhere and when you find it, you are that much closer to reaching your fitness and lifestyle goals. If you already have the motivation to pursue a healthier lifestyle everyday, then pass the message along to a friend or relative who might benefit from it.

Another thing that makes us unique is that we treat every member in this club the same every single day. This means that we don’t make deals with one person and not offer our other members the same thing. We also understand that you have choices when it comes to fitness, and as a way of saying thank you for choosing us, we offer substantial gift incentive packages presented with our Trial Membership Certificate to every new person who is considering becoming a part of our business.

If you have shopped other businesses in the area you will note that we are one of the more expensive clubs in town. We do this by choice. To us, poor service, unclean facilities, and lack of service all go hand-in-hand with being the cheapest price in town. You simply can’t be the best and the cheapest at the same time in any service business. This also means that our club is not for everyone. If you appreciate quality, then we’re the club for you. If price is your deciding factor, you won’t be happy with us and won’t get the most out your fitness experience.

Thank you for your trust and we look forward to serving you as a member in the future!

Chris J Snook CEO